Throughout the last decades, Animation has become a true centre of attention, due to its potential for reaching a vast and diverse audience. Hence its power, since both adults and children can easily and deeply, connect with it. This enables the artist to transform one’s attitude and identity, through their work.
This paper will focus on how traditional Storytelling is being adapted to New Media and how combined with Animation it creates an important balance, bringing back certain values that the New Media itself, tends to erase. This becomes particularly relevant nowadays, when the sense of identity we used to apprehend from History and Nature, is becoming lost. Storytelling lives through a population’s imagination and memories, creating and preserving knowledge that would otherwise be quickly forgotten.
More than ever, we live at an unsustainable pace fed by technology, frequently dismissing what immediately surrounds us.
Nonetheless, our social, environmental, and historical contexts are a big part of who we are.
Can Storytelling and Animation effectively show the importance of finding a balance between Technology, Nature and History? Can it help people discover their place in the world?
How to create an animation that reflects these concerns, is this papers key question.
A collective memory must be preserved1, in order to reach a sustainable balance between Past and Present.
1 “…by opposition to the ever fierce proclamations of the most utterly recent novelty, a prudent return to our origins, to a historic perspective of our time, to an thorough interpretation of the age…”
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Reference
Lipovestske, Gilles, 1983. A Era do Vazio, Relógio de Água, Lisboa.
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